Area specialised in data collection, treatment and analysis. It monitors the press and social networks.

The best market science is here, reinforced by exclusive metrics and own methodologies. 

It produces strategic content – with focus on image and reputation -, which is transformed into diagnostics, papers, dashboards, warnings, audits, performance and follow-up reports.

All services and products are tailor made, regardless of size, sector, urgency and client needs.

Combining tools and talent is one of the most renowned specialties. Therefore, the processes bring the teams together in Rio de Janeiro, Brasilia and São Paulo. The team is multidisciplinary, made up by communication, social science, economics and statistics professionals, among others.

Part of the structure, a Business Intelligence (BI) cell drives the cutting-edge performance, incorporating itself daily in even more creative and complete solutions.

FSB Intelligence is innovative. It likes solving problems and finding unmapped paths.

Some of our products 

Monitoring and Audits

Press and social network coverage and exposure reports. Collection of great volumes of data and fast and assertive processing.

Warnings

Information of interest and specific mentions in the press and on social networks shared instantly with the client.

FSB.x 

Reputational risk index focusing on crisis in social networks. Assesses and quantifies impact and depth, supporting decision making before, during and after. Results shared via dashboard.

iCENA

Reach index and narrative efficiency. Solution for diagnostics and monitoring, in addition to being essential for building strategies. Exclusive FSB Intelligence metrics and methodology tested and approved by clients of all sizes.

Influencers Map

Dedicated analysis of a social network behaviour. It establishes which are the most influential actors and groups in a given context and the relations between them. It produces inputs and points out relationship strategies with influencers. Adapted for Instagram, Twitter, Facebook, YouTube and LinkedIn.

Digital Presence Diagnosis

Identification of the main narratives, groups of publishers and spaces occupied by the client. It consists of digital presence with focus on planning and delivery of actions that help adjust or reinforce positions vis-à-vis the most diverse audiences.